New Communication Campaign
Nhexa by Ecostar brings a new philosophy to the market: maximizing performance, efficiency, and flexibility in a more compact and agile format, an ideal solution for the needs of small- and medium-capacity plants.
Ecostar presents the new communication campaign dedicated to Nhexa, the compact mobile screener designed to deliver maximum operational efficiency. With the claim Less is the New Max, the campaign expresses that true high performance isn’t about adding complexity, but designing solutions that make the screening process simpler, while maximizing results. The communication campaign is built around this contrast: each “Less” highlights a limit that has been overcome, and each “Max” underscores an achieved benefit—transforming the essential into concrete, reliable, and accessible performance for an ever-growing number of industry operators.
This philosophy is reinforced by the sub-headline The redefinition of screening, which encapsulates the essence of the project: Nhexa is not just a technological upgrade, but an evolution in the way screening is conceived. A machine designed to be intuitive, agile, and easy to operate, equipped with the patented Dynamic Disc Screening technology, capable of bringing Ecostar’s performance into an even more accessible format.
From a technical standpoint, Nhexa integrates the proven DDS technology, developed to adapt to a wide range of waste and recyclable materials. The anti-wrapping system reduces downtime and ensures continuous operation, while the compact structure and ease of transport make Nhexa ideal for moving between multiple sites, for reduced operational areas, or for plants that require maximum flexibility.
The machine offers a 5,000 mm screening surface, ensuring precise separations across multiple types of material. The 4 m³ hopper allows for a consistent feed even with demanding material flows, while the throughput of up to 50 tons/hour enhances the balance between compact dimensions and performance.
Another key strength is the machine’s competitive positioning: Nhexa provides access to DDS technology in a leaner and more cost-effective solution, making it particularly suitable for small- and medium-sized plants that want to elevate the quality of their screening process without facing more substantial structural investments.
Created in collaboration with the Padua agency Advertendo, the Less is the New Max communication campaign highlights the many advantages the machine offers to operators. Through engaging visuals and clear messaging, it shows how the machine simplifies daily operations while delivering superior results.
